Yes it is the same as us more or less - that was my point.

Which is why the lack of intellect applied by commentators and journalists is so startling.

EDIT:

Where does it say that the PL don't allow third party (in the sense of non-football club) ownership. There is a lacuna in the rules, isn't there?

The Liverpool contract only differs from the West Ham one for Mascherano to the extent that the owners can't move Mascherano on within the 18 month loan period without Liverpool's permission. If he is sold after that the transfer fee goes to Kia, not Liverpool. At least that is what I understood.