Its not fucking purple its "aubergine", have none of you studied marketing? It is there for our vegetarian supporters, you know the ones we only see publicly at Lee Bowyer signings. Claret and blue both have meat inferences that our Board know will limit new vegetarian fans from filling the extra 20k seats at the Olympic place, select bar thing we're moving to. Aubergine is the way forward, Morrissey may even turn up in Stratford in his West Ham Boys club t-shirt now.

Anyone else watching this one on BT Sport HD?